|Discover 2010 Holiday Shopping Survey: Fewer Plan to Cut Holiday Spending This Season|
Less Last-Minute Deal Shopping, Less Re-Gifting, More Expensive Brands
RIVERWOODS, Ill., Dec 06, 2010 (BUSINESS WIRE) -- Fewer Americans plan to spend less money this season on holiday shopping than last year, according to Discover Financial Services' annual Holiday Shopping Survey, which examines holiday spending intentions and trends for the upcoming holiday season.
When asked about their spending intentions for the holidays, 38 percent of survey respondents reported planning to spend less, compared with 43 percent who indicated they'd planned to spend less in 2009. Thirteen percent said they plan to spend more this year, 43 percent will spend about the same, and 6 percent didn't know.
Among those planning to spend more or the same this holiday season, more than 60 percent note that the economy will be a least somewhat influential on their decision to spend on gifts this year (65 percent among those spending more and 69 percent among those spending the same).
"Consumers are beginning to feel more confident, and hopefully, that should bring some holiday cheer to retailers," said Dana Traci, vice president of rewards and product management from Discover. "We're seeing stronger confidence in shopping, but consumers are still looking for great deals and continue to be mindful of their budgets."
Creative Budgeting Strategies Change
With the number of consumers planning to stay within their budgets dropping slightly, from 66 percent last year to 57 percent this year, strategies for making the most of holiday budgets are also changing.
Other key survey findings include:
Electronics and Computer Accessories Top Americans' Wish Lists
Electronics are the hot item on wish lists this year - gaming systems (21 percent), smart phones (15 percent), touch-screens tablet (13 percent). Forty-four percent of consumers say consumer electronics or computer-related accessories are the gifts they would most like to receive.
Of those shopping for smart phones to give as gifts, 44 percent of shoppers say they plan to purchase an iPhone for a loved one, 42 percent will buy a smart phone on the Android platform, and 34 percent will buy a BlackBerry.
Gender matters: Men lead the category of electronics on wish lists, with 51 percent saying electronics are the gifts they would most like to receive this holiday season; only 37 percent of women wish for the same.
Popular Holiday Gifts for 2010
Apparel, DVDs and toys top the list for what shoppers plan to buy, while electronics and apparel top the list of what people would like to receive this holiday season.
*Multiple responses were given by survey respondents.
"Holiday shoppers looking to save more this year can take advantage of Discover's Cashback® Bonus program," said Traci. "This season, Discover cardmembers can earn Double Cashback Bonus on up to $1,000 in holiday purchases on any online shopping through Dec. 31. They also can redeem their rewards for partner gift cards or select from hundreds of merchandise items to help reduce out of pocket expenses."
About the Discover Card Holiday Shopping Survey
Discover Card's Holiday Shopping Survey was conducted by telephone with a total of 1,010 nationally representative adults (505 males and 505 females). The research was conducted from Nov. 17 through 20, 2010, by Penn Shoen and Berland Associates.
Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company operates the Discover card, America's cash rewards pioneer, and offers personal and student loans, online savings accounts, certificates of deposit and money market accounts through its Discover Bank subsidiary. Its payment businesses consist of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit www.discoverfinancial.com.
SOURCE: Discover Financial Services