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|Discover Holiday Shopping Survey Finds Consumers Dialing Down the Holidays|
Gift Cards and Electronics Take Top Spots as
Entertaining at home is Americans’ favorite way to celebrate, with half
planning to host
Restraint over Riches: Consumers Keeping Holiday Gatherings Simple
As Americans manage expenses this season while hosting holiday parties, many will invite their guests to contribute to the merriment. Sixty-two percent say they will invite guests to bring a dish, and 39 percent will invite them to bring a beverage.
Consumers will save in other ways, including cutting postage costs by sending out email invitations instead of paper invitations, at 24 percent, and offering small bites at parties instead of a full meal, at 21 percent.
When it comes to celebrating the holiday season with friends, 46 percent will host or attend a holiday-themed party and 21 percent will let someone else do the cooking and go to a restaurant.
Gift cards, perhaps one of the simplest gift options, are also what consumers are asking for most. In fact, 23 percent of Americans are somewhat likely to toss or never use a gift they receive for the holidays if they don’t like it, making gift cards the safer choice.
If the price is right, shoppers are also willing to buy things for themselves. Plentiful deep sales and retailer promotions will encourage 66 percent of shoppers to “self-gift,” or purchase a special something for themselves.
Although the holiday season is a peak time for travel, most Americans
plan to stay in town this year. Sixty percent of them expect to stay
local, while 26 percent plan to travel or take a vacation. Domestic
destinations are the most popular for holiday travel, 81 percent;
followed by the
About the Discover Annual
The Discover Annual