RIVERWOODS, Ill. February 6, 2001...Discover
Financial Services, a business unit of Morgan
Stanley Dean Witter & Co. (NYSE:MWD), today
announced its sponsorship of HGTV's Dream Home
Giveaway running February 1 - March 15, 2001.
This sponsorship is the latest in a series of
alliances aimed at elevating brand awareness for
Discover® Card by incorporating interactive
online elements into national print or broadcast
media buys.As a presenting sponsor of HGTV's
Dream Home Giveaway, Discover Card created the
"Design Your DreamSM" sweepstakes to
supplement HGTV's existing sweepstakes in which
the winner receives a new home on Penobscot Bay
in Maine. Viewers who register for the Dream Home
Giveaway at HGTV's Web site, www.hgtv.com,
are linked to a page where they can register for
the Discover Card "Design Your Dream" sweepstakes*.
The Design Your Dream winners are chosen at random.
The grand prize winner receives a Discover Card
loaded with a $50,000 credit to use toward remodeling
their home, and the first prize winner receives
a Discover Card loaded with a $20,000 credit to
use for landscaping. Additionally, each winner's
results could be featured in future Discover Card
commercials seen on HGTV.
In conjunction
with the "Design Your Dream" sweepstakes, Discover
Cardmembers can enjoy special offers at related
merchants via the Internet ShopCenterSM,
accessible at www.Discovercard.com.
"Discover
Card's Design Your Dream sweepstakes is the perfect
complement to HGTV's giveaway and it's a great
way to highlight Discovercard.com," said Cathy
Davis, vice president, Advertising and Brand Management,
Discover Financial Services, Inc. "This HGTV
sponsorship created an additional opportunity
to put consumers in touch with Discover Card and
make them aware of the great benefits we offer."
The
HGTV Dream Home Giveaway follows three recent
Discover Card sponsorships that provided both
national media exposure and opportunities for
more personal contact with consumers. This winter,
Discover Card sponsored Comedy Central's Don't
Forget Your Toothbrush game show. In addition
to prizes awarded to contestants, Discover Card
offered an online sweepstakes to visitors of Comedy
Central's Web site. In fall of 2000, Discover
Card sponsored ESPN Game Day and the GQ Men of
the Year awards ceremony.
Discover Financial
Services, a business unit of Morgan Stanley Dean
Witter & Co., operates the Discover Card brands
with more than 50 million Cardmembers and the
Discover Business Services network. Discover
Business Services is the largest independent credit
card network in the United States with approximately
4 million merchant and cash access locations.
*No purchase necessary.
See HGTV.com for official rules.
Media
Contacts:
Catherine R. Edwards
Discover Financial Services, Inc.
Phone:
224/405-2008