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Discover(R) Motiva Card Receives Accolades By Top Publications

Industry-leading Credit Card Awarded "Best New Product of 2008" by Cards & Payments and Quick & Simple Magazines

RIVERWOODS, Ill.--(BUSINESS WIRE)--April 15, 2008--Discover Financial Services (NYSE: DFS) announced today that the Discover(R) Motiva Card recently received the "Best New Product" honor by Cards & Payments magazine, as well as "One Of The Best New Products Of 2008" according to Quick & Simple magazine.

The 2nd Annual Best in Payments Awards, presented by Cards & Payments, honors excellence in the industry by granting awards in five different categories: Best Marketing Campaign, Best New Product, Best Technology Implementation, Outstanding Payments Executive, and Editor's Choice award - recognizing a leading product, company or person.

Quick & Simple, a weekly national magazine, recognized the Discover Motiva Card by presenting it with a "2008 Best New Product Award." The publication's 2nd Annual New Product Award recipients were considered innovative, clever and groundbreaking; time-saving and money-saving; easy-to-use; and affordable.

"The Discover Motiva Card is truly a unique credit product and an industry first. We're encouraging consumers to better manage their finances by giving them cash rewards for good credit management," said Julie Loeger, senior vice president of Discover Financial Services. "Receiving recognition by such notable publications is an honor and a testament of our commitment to providing cardmembers with relevant, valuable offerings that help put them in control of their finances."

With the Discover Motiva Card, cardmembers who make on-time monthly payments six times in a row receive their next month's interest back as a Pay-On-Time Bonus(SM) - twice a year, every year, when they pay on time every month. Pay-On-Time Bonus rewards are in addition to the unlimited Cashback Bonus(R) cardmembers earn on all purchases, giving them two ways to earn cash rewards and putting more money in their pockets. In order to ensure cardmembers earn their Pay-On-Time Bonus, the Discover Motiva Card offers helpful payment tools such as automatic payment reminders and free payments by phone - even on their payment due date.

To learn more about the Discover Motiva Card, visit www.discovercard.com/motiva.

About Discover Financial Services

Discover Financial Services (NYSE: DFS) is a leading credit card issuer and electronic payment services company with one of the most recognized brands in U.S. financial services. The company operates the Discover Card, America's cash rewards pioneer. Since its inception in 1986, the company has become one of the largest card issuers in the United States. Its payments businesses consist of the Discover Network, with millions of merchant and cash access locations, and PULSE, one of the nation's leading ATM/debit networks. For more information, visit www.discoverfinancial.com.

CONTACT: Discover Financial Services
Mai Lee Ua
224-405-3082

SOURCE: Discover Financial Services