Leading Direct Banking & Payments Company Gives FarmVille Players a
Sneak Peek at the Game’s New Winter Wonderland Destination
RIVERWOODS, Ill.--(BUSINESS WIRE)--Dec. 1, 2011--
today announced it has partnered with the world’s leading social game
to help launch the first-ever brand-sponsored FarmVille
expansion, Winter Wonderland. The new, customizable holiday farm is the
third expansion to be released by the popular social games developer
following English Countryside and Lighthouse Cove.
Starting tonight, FarmVille
players can get an early start on a quest to help a friendly orange
Yeti use his Discover
card to do his holiday shopping. Beginning tomorrow, players can get an
exclusive three-day sneak peek of the new Winter Wonderland holiday
destination by visiting Discover’s
farm within the game. Once in FarmVille,
players can click on the Discover
icon located in their neighbor bar to get an exclusive sneak peek of
Winter Wonderland, before it is widely available to all players.
Additionally, when Winter Wonderland becomes available to the public on
December 5, players will be rewarded with a free virtual gift from Discover
just for visiting Zynga’s
latest creation. Through December 14, FarmVille
players can earn up to three Discover-branded farm items for
completing different tasks along their Winter Wonderland journey. By
becoming a fan of Discover
on Facebook, players will get up-to-the-minute details on how to
unlock these items along with access to exclusive tips to help them
complete the Discover
holiday shopping quest.
“Social games bring people together into virtual communities. They’re
captivating increasingly larger online audiences that include many of
cardmembers,” said Mike Boush, vice president of e-business at Discover.
“Partnering with Zynga to develop a unique in-game experience helps us
connect and engage with players and put more fun in time spent online.”
Winter Wonderland sponsorship, existing cardmembers can participate in a Hot
Deal promotion that allows them to double the value of their Cashback
Bonus® rewards on virtual game currency for most Zynga games.
This means they can turn $25 in Cashback
Bonus into a $50 Zynga
Game Card, while supplies last. Non-cardmembers who apply and are
approved for a Discover
More® card through a special link at www.facebook.com/discover
can receive a $100 Zynga
Game Card after making their first purchase with their Discover
“This is the first time a brand has helped bring an expansion to our
players,” said Ryan Linton, senior director of business development at Zynga.
“Discover is bringing our players what they love, and they’re giving
them a sneak peek of Winter Wonderland to boot. We love that they’re
partnering with us to help bring a little extra holiday cheer.”
Discover Financial Services (NYSE: DFS) is a direct banking and payment
services company with one of the most recognized brands in U.S.
financial services. Since its inception in 1986, the company has become
one of the largest card issuers in the United States. The company
operates the Discover
card, America's cash rewards pioneer, and offers personal and
student loans, online savings accounts, certificates of deposit and
money market accounts through its Discover
Bank subsidiary. Its payment businesses consist of Discover
Network, with millions of merchant and cash access locations; PULSE,
one of the nation's leading ATM/debit networks; and Diners Club
International, a global payments network with acceptance in more than
185 countries and territories. For more information, visit www.discoverfinancial.com.
About Zynga Inc.
Zynga Inc. is the world's leading social game developer with more than
227 million monthly active users playing their games which include
CastleVille, CityVille, FarmVille, Empires & Allies, FrontierVille,
Words With Friends, Mafia Wars 1 and 2, Zynga Poker, Cafe World, and
Treasure Isle. Zynga Inc games are available on a number of global
platforms including Facebook, Google+, Tencent, MySpace, Yahoo, the
iPad, the iPhone and Android devices. Through Zynga.org, Zynga players
have raised more than $10 million for world social causes. Zynga Inc. is
headquartered in San Francisco. For more information, visit www.zynga.com
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Katie Henry, 224-405-4437