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|Discover Card Announces Winners of Student Card Design Contest|
Discover Facebook Fans Submit Thousands of User-Generated Designs
RIVERWOODS, Ill., Feb 24, 2010 (BUSINESS WIRE) -- Discover card today announced the winners of the company's first social media Discover(R) Student card design contest. Grand prize winner, Rainna Langley, was awarded $1,000 for her cassette tape-themed artwork. Lauren Snyder received $500 for her space-themed card design, and third place recipient, John Bell, was awarded $250 for his dollar bill card design.
The online contest, which launched in mid-December, provided two ways for Discover fans to participate in the card design creative process. First, users created and shared original artwork through the Discover Facebook page. The highly interactive application enabled Discover fans and visitors to easily draw their designs on a widget with a Discover card graphic overlay that resembled a real credit card.
Second, Discover fans and visitors voted on their favorite designs. The social media contest received approximately 6,700 card design entries and over 200,000 votes. The grand prize winning design will be featured on the next Discover Student card, which is slated to debut in April.
"The contest enabled Discover fans and visitors to share in the creation of a new student card design in an easy, fun and interactive way," said Anas Osman, vice president of acquisition at Discover. "Not only did we receive great artwork with tremendous voter participation, we also saw greater awareness of our Discover Student card and a 25 percent increase of Discover card Facebook fans since the contest launched."
Honorable mentions included card designs by Aoki Duank, Glen Donaldson, John Quinton, and Omnia Mostafa Tawakol. They each received a $50 Discover gift card.
Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company operates the Discover card, America's cash rewards pioneer, and offers personal and student loans, online savings accounts, certificates of deposit and money market accounts through its Discover Bank subsidiary. Its payment businesses consist of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit www.discoverfinancial.com.
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SOURCE: Discover Financial Services
Mai Lee Ua