Launch of Social Media Contest Prompts Hockey Fans to Demonstrate
Their Love of the Sport
RIVERWOODS, Ill.--(BUSINESS WIRE)--Mar. 23, 2012--
Discover announced today it will launch its second annual Day With
the Cup™ social media contest, offering one lucky winner an
experience of a lifetime: a day with the Stanley Cup®.
From March 22 through April 12, 2012, Discover is encouraging hockey
fans to submit an original photo that best demonstrates their passion
for hockey, along with a 1000 character or less description that answers
the question, “I deserve a day with the Stanley Cup because…”
Entries can be submitted to Discover’s Facebook fan page by visiting www.discover.com/StanleyCup
and following the instructions.
After April 12, three final entries will be chosen and posted to
Facebook where the public will have five days to vote for their favorite
entry. The contestant with the most votes by 11:59 p.m. ET on April 21,
2012 will be deemed the official Day With the Cup™ Winner, and
will be awarded the ultimate hockey package, which includes spending a
day with the Stanley Cup, celebrating with family and friends, having
the experience documented and featured during game one of the Stanley
Cup® Final, as well as round trip airline fare, hotel and tickets to one
of the games of the Stanley Cup Final.
“Expanding upon last year’s contest, we set out this year to further
leverage our relationship with the NHL to make it even bigger and
better, something unlike any other fan experience out there,” said
Jennifer Murillo, vice president of brand communications at Discover.
“We’re expecting to see some pretty phenomenal photos and essays that
showcase how truly passionate hockey fans are.”
In 2011, Discover launched a “Your Kid Could Win a Day with the Cup™”
social media video contest, won by 9-year-old Christian L. of
River Edge, New Jersey. Christian’s ‘A season to fight for PINK AND
WHITE’ video submission was created as a tribute to his mother, who at
the time was battling breast cancer, and to thank his father for
coaching his team to a championship win in a local hockey tournament.
Christian chose to spend his time with the Stanley Cup in the presence
of his family and fellow youth hockey team members.
Day With the Cup™ is open to all legal residents of the 50 United
States who are at least 18 years old. Legal guardians of children under
the age of 18 are eligible to enter on behalf of their children. All
eligible entries will be judged by representatives of the Sponsor and an
independent judge to determine three Finalists based on the following
criteria: originality and creativity of essay, enthusiasm as
demonstrated in essay, appropriateness of photo to theme and sincerity
Discover is the Official Card of the NHL®, NHL Winter Classic®, NHL
Awards™ and the NHL Draft™.
To learn more information about the Day With the Cup™ contest,
please visit www.discover.com/StanleyCup.
Discover Financial Services (NYSE: DFS) is a direct banking and payment
services company with one of the most recognized brands in U.S.
financial services. Since its inception in 1986, the company has become
one of the largest card issuers in the United States. The company
operates the Discover
card, America's cash rewards pioneer, and offers personal and
student loans, online savings accounts, certificates of deposit and
money market accounts through its Discover
Bank subsidiary. Its payment businesses consist of Discover
Network, with millions of merchant and cash access locations; PULSE,
one of the nation's leading ATM/debit networks; and Diners Club
International, a global payments network with acceptance in more than
185 countries and territories. For more information, visit www.discoverfinancial.com.
NHL, the NHL Shield and the word mark NHL Winter Classic are registered
trademarks and Day With The Cup, NHL Awards and NHL Draft are trademarks
of the National Hockey League. All Rights Reserved.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50215279&lang=en
Source: Discover Financial Services